You have carefully come up with the most intriguing title, spent hours of writing a captivating intro, made an outline of content and wrote the post and finally clicked on “Publish” button. Great! You have done your best to make your content interesting to the reader. But wait! That is not all you could have done. Technology is changing reading habits and you should be smart and make use of it to your benefit. You should make sure you have taken all measures needed to stand out among other bloggers.
Text to Speech is an AI technology that assists reading text. By clicking the play button on the computer or a simple touch of a finger on the smartphone or tablet, TTS, the abbreviation for text to speech, can convert your content to an audio version.
The key advantage of TTS, also known as read-aloud technology, is its simple use and convenience. There are other benefits to read aloud tech, such as ease of access, audience engagement and even attracting new groups of audience. Below are the 5 main reasons for you to start deploying TTS on your blog:
Listening is less tiring
Reading habits are changing. In a research on how people read online by Jakob Nielsen, it has been proven that 79% of readers scan text, and only 16% read website content word-by-word. Users are putting less time on reading, they scan blog posts and you better have a time-saving option for them available on your blog post. By providing an audio version of your content, they can listen to your post instead of reading it; and that is what makes your posts stand out among other written content competing for the reader’s time and attention.
Audio content increases reader engagement
For professional bloggers, increasing reader engagement is one of the key success factors. Reader engagement is all about understanding the needs of your audience and cater your content to their needs. In the busy world of today and considering the huge amount of online information available for users, you should not ignore users’ need for having an understanding of your content in the fastest, easiest possible way. By providing the read-aloud option you correctly answer their needs and make a voice impact in their mind.
Audio content enables you to grow your subscribers
After some time spent on making your blog attractive for readers, you see that there are certain people following your blog and commenting on your posts. It feels great to attract more subscribers and grow your audience range. A wider range of audience helps your reputation and profitability of your business. Adding an audio version of your content is one of the key steps to reach a new group of audience. Many online users prefer podcasts. By spending two more minutes you can cater to their taste and take one step closer to have them as your permanent readers or listeners. In addition to podcast fans, this method makes your content accessible for the visually impaired people or the ones who are illiterate or those confront challenges in reading.
Audio content is convenient for you
One of the main reasons that more bloggers get interested in TTS day by day is its ease of use. You just need to spend two minutes to convert your blog post to an audio post. Then you have the option of downloading the audio file or embedding it wherever you would like in your post for your audience to stream. Once you have taken these steps for your first blog post and see the results you do not want to click on the “Publish” button without providing its voiced version.
Audio content is convenient for your readers
You can choose whether you want the audience to download the audio version of your blog post or stream it online. Either way, your audience can enjoy your content at any time and any place. TTS helps you unlock reading barriers. Your subscribers can still enjoy your content while they are busy with their work or doing house chores or even riding a bike having their hands and eyes full. They simply touch the play button and start engaging with your content.
Considering the above reasons and the progress of text to speech tech from a mechanical, apathetic kind of voice in the past to the human-like, natural voice experience with different pronunciations, it seems wise to add voice feature option to your articles.