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Showing posts from November, 2019

Audiobook listening is on the rise!

Everyone you know seems to be listening to audiobooks these days; you have noticed that, too. Right? It is not just your social circle who are interested in audiobooks recently. It is becoming a general trend among readers.


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A research carried out by Edison Research and Triton Media on behalf of the Audio Publishers Association (APA) demonstrates that 50% of Americans age 12 and above have listened to an audiobook. This is the first time that audiobooks’ consumer penetration has reached the 50% mark, up from 44% in 2018.

This shows that although print books still have fans among the reading population, audiobook listening is on the rise.

According to a research conducted by Audible, audiobooks have much more emotional impact on the listener during key points of the plot. An increased emotional impact is not the only reason for this book format to be popular, though. Research shows that audiobook listeners prefer it to print version for faster book…

Reading Through Books vs. Audiobooks

It is true that reading a book as audio or text is not different as they both lead to the same destination. Though, there are some benefits to the audiobook comparing to the traditional hard copy book reading.
First, audio is more understandable for kids. We all have started experiencing books through listening to stories read our parents, teachers, etc. Reading audiobook is an easy way of familiarizing children with books without the need of making time to read them to the child. Parents can just play the audiobook and children listen to them.

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Second, audiobooks are more comprehensible than hard copy books. The reason behind that is we are distracted by symbols on a page while trying to imagine scenes and plots. However, when listening to an audiobook one can focus on the voice to understand the flow of the story being told.
Third, listening is less tiring than reading as the eyes get tired after reading several pages. Listening also makes it po…